記錄

左腦創意行銷創辦人 程詩郁

現職 Experience
左腦創意行銷  執行長 國立台北教育大學文化創意產業發展系講師 CEO at LeftBrain Creative Marketing Communication (present) Lecturer in Cultural and Creative Industries Management at National Taipei University of Education (present)  

學歷 Education
台大建築與城鄉研究所碩士 National Taiwan University Master of Graduate Institute of Urban Planning  

簡介 Brief
Biography
在政治領域工作十多年,曾任立委辦公室主任及新聞政論節目製作人。2008年成立左腦創意行銷公司,專注公益、環保、文化等社會議題,搭起企業、政府與非營利組織間的橋樑,為改變社會共同努力。2013年,引進黃色小鴨到高雄,在台灣掀起小鴨熱潮。2014年,帶著全球巡迴的1600紙貓熊進駐台北,加入200隻黑熊為瀕臨絕種保育動物發聲,更帶著這些黑白雙熊到偏鄉,讓當地小學生有機會參與,傳達搶救瀕臨絕種動物的保育觀念。
Having worked in political field in Taiwan for over a decade, Ayu Cheng served as the chief manager of the legislator’s office and also as the executive producer of political panel show. In 2008, Ayu established the LeftBrain Creative Marketing Company focusing on charity, environmental protection, culture, and other social issues, which bridges enterprises, governments, NPOs and NGOs to create a better world. In 2013, Ayu and LeftBrain introduced Hofman’s artistic installation in Kaohsiung, the Rubber Duck, which were all the rage in Taiwan. In 2014, Ayu and LeftBrain cooperated with WWF to bring the French artist Paulo Grangeon’s 1600 paper pandas and 200 paper Formosan black bears sculptures into Taipei advocating the importance of protecting endangered species. Now, Ayu and LeftBrain even bring these sculptures into remote and rural areas in Taiwan. They exhibit these sculptures in local schools and spread the idea of animal protection through pupils.  

重要執行案例 Famous Cases
黃色小鴨臺灣首站_高雄、1600貓熊世界之旅_臺北、董陽孜誠字書法雕塑展、大眼睛攝影展、紀錄片「正負二度C」公益行銷、渣打銀行_看得見的希望、台北市申辦2016世界設計之都市民參與計畫、鄰里長者安心守護計畫、保德信青少年志工計畫等執行統籌。
Rubber Duck Taiwan Tour: Kaohsiung, Panda World Tour: Taipei, Yang-Zi Dong’s ‘sincereness’ word sculpture, Dua Machu photography exhibition, marketing for the documentary ±2℃, Standard Chartered Bank: Seeing is Believing, World Design Capital: 2016 Taipei: the proposals of locals’ participations and of caring neighbor elders, annual project for the Prudential Youth Foundation.